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Google adds images to search result ads
Google is rolling out a beta version of image extensions, which allows advertisers to add images to their search result ads. Advertisers must have the proper rights to use the images and submit them to...
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Facebook to simplify its advertising strategy and remove sponsored stories
Facebook is simplifying its advertising strategy. It currently has 27 advertising units and plans to cut this down to less than half as many. It is doing this by removing redundancies such as the...
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Google lets brands highlight their Google+ profile and posts in Gmail
Google has launched a new feature that allows brands and businesses to highlight their Google+ profile and recent posts in the right column of Gmail when their customers open an email from them....
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Microsoft creates interactive panoramic ads
Microsoft has launched a new “Ad Pano” format that allows advertisers to place interactive, panoramic ads in Windows 8 and Xbox apps. In an example All Saints clothing ad, a parallax effect is used...
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Google to shut down Blogger websites that monetise adult content
Google has sent out an email that it is changing its policies on Blogger to strictly prohibit the monetisation on adult content. Blogs that display advertisements to adult websites may be shut down...
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Facebook adds more customisable real-time data to its Ad Manager
Facebook has added more customisable real-time data to its Ad Manager. Marketers can now choose which metrics to include in their report, drag to reorder the columns, and then save, export and schedule...
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Facebook to remove ads from Pages with violent, graphic or sexual content
Due to feedback from some of its advertisers, Facebook has announced it is removing ads from Pages and Groups that contain violent, graphic or sexual content. Beginning on Monday, Facebook will start...
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Twitter announces it will serve retargeted ads
Twitter has announced it will serve promoted tweet ads to users’ stream based on third-party websites they have visited. This ad retargeting is done by reading a hashed email address from a cookie...
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Locket lets Android users in US to earn money through advertising
Locket has released a beta app for Android that lets users in the US earn money through advertising. When the app is installed, an advertisement image will be displayed on the lock screen. The user can...
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Google updates its Maps app for Android with AdWords advertising
Google has updated its Google Maps app for Android to add AdWords advertising. After performing a search, a user may see a relevant ad at the bottom of the app with a title, text and directions to a...
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